top of page
Client Overview
Roots Royal Leaf is a culturally rooted brand centered on holistic living, natural products and elevated wellness experiences. The brand blends tradition, intentionality and modern presentation to create a distinct presence within its space.
As a growing brand, visual identity plays a critical role in establishing credibility and emotional connection.
The Challenge
Roots Royal Leaf needed visual storytelling that matched the depth of its brand positioning.
→ Standard imagery lacked strategic cohesion
→ Visual identity needed elevation
→ Assets had to serve multiple marketing uses
Our Solution
We directed a concept-driven shoot aligned with heritage and refinement.
→ Established mood, styling and composition direction
→ Balanced cultural authenticity with modern presentation
→ Built a versatile visual asset library
Our Impact
The brand now presents with clarity and intention.
→ Elevated visual credibility
→ Cohesive imagery across platforms
→ Stronger brand presence for campaigns and launches
bottom of page