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Feel like your brand is halfway there but still not clicking?
You’ve got the ideas, the passion, maybe even the visuals. But something still feels off. Your messaging isn’t landing, your audience isn’t engaging the way you hoped or you're constantly tweaking things without clear direction.
The truth? Most brand misalignment comes from gaps in your brand foundation — things like your voice, mission or positioning not fully syncing. And without that clarity, your marketing won’t convert and your audience won’t connect.
Meet the AUTHENTIC Branding Calculator
A practical, no-nonsense tool designed to give you a fast and honest look at your brand identity.
The Branding Calculator walks you through 12 core elements of your foundational brand identity — from your brand story and mission to your tone and visual identity. In minutes, you'll uncover your strengths, spot your blind spots and walk away with clarity on what’s next.
Where Guesswork Ends & Alignment Begins.
How The Calculator Works...
We built this calculator to give entrepreneurs and creatives a fast way to check their brand alignment — without needing a full audit, a rebrand or a 30-page workbook.
Whether you're just starting out or pivoting your business, clarity is your most powerful marketing tool. This is your starting point.
The A's to your Q's...
Is this for personal brands or business brands?
Both. Whether you're building a brand around yourself or your business, the calculator works across industries.
Do I need design or marketing experience to use it?
Not at all. It’s designed for clarity, not complexity.
What happens after I get my score?
You’ll receive a breakdown of your brand score and suggestions for what to focus on next.
Curated by Loren AAVERI
Founder & CEO of The AAAgency
As founder and creative director of The AAAgency, our vision is to create a safe space for creatives to live authentically and achieve their soul-aligned business goals, while also helping purpose-driven brands confidently spread their wings.
As your business grows, so does the need for clarity — in your message, your visuals, and the way your brand shows up. If you’ve outgrown the DIY stage but aren’t quite ready to hire a full team, you’re not alone — and you don’t have to keep guessing your way forward.
The Authentic Branding Calculator was built to give you a clear snapshot of where your brand stands and where it needs to go. It's not just a quiz — it’s a strategic checkpoint designed to help you realign before you reinvest.
Because when your brand feels as intentional as the business you’re building, people feel that — and trust it.
This Is For You If You’re…
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A growing founder or business owner looking to build an aligned brand
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A creative pro or freelancer who wants to sharpen your positioning
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Tired of winging it and ready to build your brand with intention
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Somewhere between DIY and hiring a strategist and want a clear checkpoint
Evaluate where you are in your creative journey...
