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Loren AAVERI Allison

Creative Content Specialist
Founder & Creative Director of The Agency

With years of Integrated marketing experience, I am Loren -- the Founder and Creative Content Director of authenticAAVERIagency. As a Black woman-owned Creative Integrated Marketing Communication Agency based in Charlotte, North Carolina, and serving clients beyond. I am dedicated to curating and strategizing authentic digital content for brands, businesses and creatives.

AAVERI'S CAREER & INDUSTRY EXPERIENCES

B.S. Integrated Marketing Communication

Winthrop University

During my time at Winthrop University, I conducted an independent study on IMC and Demystifying Social Media Algorithms.

 

By the time of graduation, I was equipped with a comprehensive understanding of various marketing disciplines such as advertising, public relations and digital media, enabling the creation of effective integrated marketing strategies.

 

I was actively involved in the following organizations: 

  • HerCampus at Winthrop University | President, Campus Correspondent & Editor in Chief

  • Winthrop American Marketing Association | President

  • Xi Beta Chapter of Delta Sigma Theta Sorority, Inc. | Vice President

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Foundation For The Carolinas, Content Specialist

FFTC is the 5th largest community foundation in the U.S. with assets totaling nearly $4 billion, serving both North and South Carolina through 13 regional affiliate foundations, 10 supporting organizations and subsidiaries.  

 

I currently specialize in the following:

  • Support social media, public relations, marketing and media monitoring.​

  • Enhance online awareness and brand perception of FFTC, including 13 affiliates and 10 subsidiaries.

  • Contribute to public relations and communication strategies across FFTC teams.

  • Strategize campaigns, create social media content and write copy.

  • Produce videos, manage the content calendar, maintain the website and blog.

  • Design collateral and provide administrative support.

  • Facilitate 1:1 consulting for affiliates, initiatives and subsidiaries needing additional social media assistance.

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Special Events & Marketing Intern

The Lupus Foundation, NC Chapter

​The only statewide lupus organization in North Carolina, leading the fight against lupus for over 40 years  with over 400 funded research studies and fellowships to find cures, 6 million people counting on them every year for answers, support and hope as well as $500 million in federal funds stimulated for research and education.

  • Contributed to planning special events, gaining experience in non-profit event planning, fundraising, community outreach, and vendor communications.

  • Managed the chapter’s blog, branded collateral and social media pages through copywriting and design.

  • Worked closely with the VP of Communications to research and coordinate local and national events.

  • Ensured all event details were in place through effective communication coordination.

Communications & Event Intern

The Spartanburg County Foundation

The oldest community foundation in South Carolina granting more than $161 million to nonprofits serving the needs of Spartanburg County and beyond over 75 years — currently managing more than $200 million in assets and nearly 1,000 charitable funds. I provided:

  • Supported strategic communication efforts, both internally and externally of the oldest community foundation in South Carolina granting more than $161 million to nonprofits serving the needs of Spartanburg County.

  • Worked on event invitations, letters to donors and direct mail e-blasts with the VP of Communications.

  • Conducted market research and evaluations.

  • Assisted with strategy, copywriting and design for the Foundation's newsletters, annual report, website, events and press releases.

  • Organized and maintained communication files, including photos, media coverage and electronic files.

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COACHING CALL

with Loren!

schedule a 1:1

Receive personalized insights strategies and tailored advice as Loren guides authentic brands and businesses towards unlocking your full creative potential and aligns with your soul-aligned business goals.

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ON OUR UPCOMING

creative projects!

Get paid to create authentic digital content by joining our creative community, a growing team of creative professionals who were curated to create creative content for brands, businesses & creatives. 

for ALL AUTHENTIC brands, businesses & creatives |

for ALL AUTHENTIC brands, businesses & creatives |

for ALL AUTHENTIC brands, businesses & creatives |

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