Free Doesn’t Mean Fluff: Why We Created the Branding Calculator

Loren Allison
Jun 27
2 min read

When people hear “free resource,” they often assume it’ll be basic — vague tips, generic templates or something that’ll collect digital dust.

But we created Our Authentic Branding Calculator to be the opposite of that.

This tool wasn’t designed to fill a content calendar.

It was built to close a gap we kept seeing over and over again — especially in growing brands stuck between DIY-ing their identity and investing in professional strategy.

Here’s Why It Exists

Most brands come to us thinking they need a visual rebrand.

But once we dig in, it’s clear: what they really need is clarity.

→ Clarity on what they stand for

→ Clarity on who they serve

→ Clarity on how their visuals, message and voice are (or aren’t) working together

The Branding Calculator helps you audit all of that. In under 20 minutes, it gives you an honest look at where your brand feels aligned — and where it doesn’t.

We Use It with Our Clients — and Ourselves

This isn’t a filler freebie.

This is a real tool we use behind the scenes with our 1:1 brand strategy clients, creative collaborators and even our own team.

Because before you invest in a designer, commit to a rebrand or refresh your website — you deserve to know where you stand.

3 Brief Tips for Getting the Most Out of the Calculator

Even though the calculator is quick to complete, the insight it provides depends on how you approach it. This is more than a passive download — it’s a self-guided audit designed to spark clarity, not just collect clicks. These simple tips will help you use it with intention and get the most value from your results.

Be honest, not aspirational.
- This isn’t about where you want to be — it’s about where your brand is right now. The more honest you are, the more helpful the insights will be.
Don’t rush the process.
- You can complete the calculator in under 20 minutes but give yourself space to reflect. Each section is meant to spark deeper clarity, not just quick answers.
Revisit it regularly.
- This isn’t a one-and-done tool. Use it again before a launch, a new offer or a design overhaul. It’s built to grow with you.

The more thoughtfully you approach the calculator, the more useful it becomes. It’s not just about diagnosing problems — it’s about creating momentum. Whether it confirms what you already know or reveals blind spots you hadn’t seen, it gives you the clarity to move forward with purpose — not guesswork.