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Client Overview
The L.D. Barksdale Sickle Cell Anemia Foundation is a community-centered nonprofit organization committed to advancing awareness, advocacy and support for individuals and families impacted by sickle cell disease.
Through educational programming, health initiatives and community partnerships, the foundation works to address health disparities while increasing access to information and resources.
The Challenge
The foundation needed consistent, strategic content to amplify mission and community impact.
→ Messaging lacked structured content pillars
→ Educational content needed clearer positioning
→ Engagement required intentional strategy
Our Solution
We implemented a mission-aligned content system built for visibility and education.
→ Defined advocacy-driven content pillars
→ Standardized branded visual templates
→ Developed platform-specific engagement strategy
Our Impact
The organization now communicates with clarity and consistency.
→ Stronger brand cohesion across platforms
→ Increased educational clarity
→ Structured storytelling that builds community trust

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