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Client Overview
Hooky Wellness is a wellness-centered brand focused on intentional growth, self-awareness and sustainable personal development. Their offerings support individuals seeking structure, clarity and practical tools to deepen their wellness journey.
As a values-driven brand, education and guided reflection are core to their audience experience.
The Challenge
Hooky Wellness needed a structured resource that moved beyond inspiration into application.
→ Required guided educational progression
→ Needed visual alignment with brand tone
→ Had to feel interactive and usable
Our Solution
We designed an intentional, step-by-step interactive workbook experience.
→ Built a clear reflection framework
→ Balanced education with actionable exercises
→ Developed brand-aligned layouts for digital and print use
Our Impact
The workbook extends the brand into tangible transformation.
→ Deeper audience engagement
→ Positioned the brand as a structured thought leader
→ Created a scalable digital product asset
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