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Client Overview
Gilliam Realty Group is a real estate brand serving buyers, sellers and investors throughout Upstate South Carolina. The goal of this project was to create a digital presence that reflected the professionalism, warmth and market expertise behind the brand while positioning the company as a trusted guide within the real estate journey.
Creative Director & Site Copywriter: Loren AAVERI
Collaborator & Site Designer: Ella Rae
The Challenge
Our client needed a website that felt both strategic and welcoming while also supporting long-term business growth. The previous digital presence lacked a cohesive user experience, clear messaging structure and the technical integrations necessary to support lead generation and MLS functionality.
→ Creating a luxury-meets-homey digital experience that still felt approachable
→ Organizing clear pathways for buyers, sellers and investors within the site structure
→ Managing IDX, CRM and domain integrations across multiple platforms
Our Solution
We led a full website curation process focused on strategy, messaging clarity and user experience. The project included website structure planning, custom copywriting, visual direction and backend coordination to ensure both functionality and brand alignment.
→ Developed a strategic WordPress website structure with custom messaging and copywriting
→ Integrated IDX Broker functionality and prepared CRM workflows through Follow Up Boss
→ Coordinated hosting, domain and DNS transitions across Bluehost, Squarespace and Google Workspace
Our Impact
The final website positioned Gilliam Realty Group with a stronger digital foundation designed to support visibility, lead generation and long-term scalability. The updated experience created clearer pathways for users to navigate services while reinforcing the brand’s expertise within the Upstate South Carolina market.
→ Elevated brand credibility through a cohesive and professional digital presence
→ Improved user experience with clearer navigation and audience-focused messaging
→ Created a scalable platform ready for future marketing campaigns and lead generation efforts
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